Surf Expo

  09/15/2016 at 11:14 am



Once a year the surf industry decends on Orlando for the manufacturers & distributors trade show. It includes including the kite, windsurf, sup, wake, waterski , surf and surf clothing categories. Basically for retailers like me it's a chance to see next years product line-up, meet the shapers and designers and discuss what to order for spring 2017. I totally enjoy it and make the most if it. Plus I get to see what the other brands that I don't sell are marketing.


Plus we do whoop it up a bit as well.Like this DaKine dealer dinner that ended with a fountain swim.

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As well plus I get to test on water the latest SUP boards at an outdoor demo day prior to the show actually opening. 

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However the highlight of the show for me was meeting and dining with legedary surfer Gerry Lopez. He's the Pipeline pioneer from back in the 70's , he's ridden Jaws and now he shapes, does yoga and skiis powder. A very relaxing and interesting guy.

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The Foil market was the fastest growing segment at the show. Here at Windance we are totally into it. John designs and build his Bellacera brand plus we sell Slingshot and more. We have ridden lot behind the boat, on a kite and windsurf foiled too. Here's some pictures of all the brands I saw at the show

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